Ongoing interim management support for the national Recycle Now and Recycle for Wales campaigns including: managing external agencies, developing and executing campaign plans, creating marketing assets, evaluating campaign success, reporting to relevant teams and senior management and writing case studies.
Ongoing work with Recycle Now Northern Ireland to develop and implement Northern regional food recycling communications campaigns and more recently, their Recycling Communications Strategy for 2018 – 2021.
Worked with the national Recycle Now team to develop the new behaviour change strategy for 2017-2020 including: internal/external consultation, programme planning, insights and brand management, audience segmentation, review and application of behaviour change models and campaign tactics.
Development and delivery of communications workshops to share Recycle Now good practice and provide communications planning and design training.
“Delivered training workshops to over 200 stakeholders. Provided guidance and support on how to deliver effective recycling campaigns to increase consumer awareness and achieve behaviour change.”