Supporting the Love Food Hate Waste team in the development and delivery of three digital ‘national campaign moments’ as part of the wider Consumer Food Waste Prevention Strategy for the UK: 2017-2025 which aims to reduce household food waste by 20% per head by 2025. The campaigns seek to raise awareness of the most commonly wasted foods including: poultry, bread and milk and the everyday actions that citizens can take to help reduce food waste.
· Give A Cluck – Poultry
· Make Toast Not Waste – Bread
· Chill the Fridge Out - Milk
Each campaign has included the development of supporting collateral and resources including: social media content, microsite, ezines and direct engagement with WRAP’s business and public sector partners.
“The Make Toast Not Waste campaign achieved a total reach of 691,130 (organic and paid) with 203,200 digital engagements (organic and paid)”