About us
Your waste and recycling communications experts.
We are a specialist team combining extensive operational expertise and creative communications to deliver behaviour change and recycling campaigns that work.
With backgrounds spanning waste and recycling operations, communications, design and behaviour change, we understand the complex challenges our clients face and how to solve them with clarity and impact.
We don't just create communications. We ensure they are aligned with operational realities to engage, educate and inspire action.
Our approach
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We pride ourselves on developing trusted, long-standing relationships with our clients. Our approach starts by understanding what needs to be communicated and why, to whom, how and when.
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Service change interventions and rollouts
New initiatives and regulatory compliance
Operational challenges and opportunities
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Clear, targeted messaging
Multi-channel campaign execution
Audience engagement and behaviour change
This unique combination means our solutions are always practical, achievable and results driven.
Our team
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Tash Poole
Founder, Communications & Behaviour Change Expert
A Chartered Marketer and Prince2 Practitioner with over 25 years’ experience, Tash leads on delivering communication and behaviour change strategies.
Specialisms
• Strategic comms and campaign delivery
• Behaviour change strategy
• Communication audits and improvement plans
• Content creation for multi-channel campaigns
• Stakeholder engagement and mentoring
• Tender writing and client management
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Stefan Wilczak
Waste and Recycling Operational & Communications Partner
A qualified Civil Engineer and Strategic Marketing professional with over 30 years’ experience, including 12 years in local government waste management.
Specialisms
• Aligning operations with communications
• Peer review and communications oversight
• Print and distribution management
• Training and capacity building
• Client relations and project management
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Sam Wilczak
Branding & Design Partner
With over 20 years’ experience in brand development and creative design, Sam leads our design and visual communications work.
Specialisms
• Brand and identity creation
• Campaign assets and content development
• UX-focused UI and customer journeys
• Digital and print communications
• Interactive toolkits and guidance documents
• Design system and file management
Proven experts trusted by the sector:
Delivered over 100 successful recycling service changes
Years of combined experience with national and international campaigns
Extensive operational knowledge and communications expertise
Trusted by WRAP, Alupro, Podback and government agencies
Collaborative, practical and focused on achieving behaviour change
Contact us to have a chat about your communication requirements.