Finding ways to encourage consumers to recycle more has been a challenge for a wide range of organisations – from manufacturers and retailers to local authorities and Government. We worked with Coca-Cola Enterprises, Sainsbury's and WRAP to deliver a series of regional communication workshops for stakeholders to share insights and information to share best practice and examples of how best to communicate with consumers about recycling packaging using 'on pack labelling', how to improve their understanding of local recycling services and encourage consumers to recycle as much as they can. The workshops also provided an opportunity to build local connections and help understand the role of stakeholder organisations.
“I’m delighted that we have been able to launch this initiative. It shows how Government and business can work together and learn from each other on innovative communications ideas to improve recycling levels.”