Over 100 recycling service changes successfully planned, designed and delivered for local authorities across UK!

Worked with WRAP to develop an interactive Simpler Recycling Toolkit and suite of assets to support local authorities

Worked with Podback to launch 20 coffee pod recycling schemes in England, Wales and Scotland

Updated Recycle Now’s Material Stream Icon guidance and iconography to support nationwide recycling efforts

What we do

We are a communications and design agency with over 25 years expertise in delivering waste and recycling communications for public and private organisations across the UK and internationally.  We create practical, impactful communication solutions that help organisations motivate, educate and encourage positive behaviour change.

    • Gather insights, analyse data to identify barriers

    • Define objectives and audience profiles

    • Develop insight driven messages and campaign plans

    • Create visually engaging and innovative designs

    • Produce assets that inform, engage and encourage action

    • Manage multi-channel campaigns using tested methods

    • Ensure smooth delivery and stakeholder buy-in

    • Address communication challenges

    • Build capacity with training and resources

    • Monitor, measure and refine campaigns for maximum impact

Our Work

Development of an interactive toolkit with free, downloadable assets which local authorities can edit to reflect their kerbside and flats recycling services, ensuring compliance with Simpler Recycling requirements.

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Simpler recycling

Strategic planning, brand development and asset creation to support Antrim and Newtownabbey Borough Council’s harmonised recycling services.

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Introducing weekly recycling

Creation of an interactive guide for local authorities, including planning and design templates to support the roll-out of separate household food waste collections.

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Household food waste

Campaign design, delivery and implementation for Wales’ flagship digital deposit return trial. Working with local retailers to promote a web-based app to give cash rewards to residents for recycling specific drinks containers.

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Digital Recycling - DDRS

  • "Their strategic insight, high-quality assets and hands-on support were instrumental in helping us launch and promote coffee pod recycling in local authorities across the UK."

    - Diana Caldwell

    Head of Marketing Communication, Podback

  • “Their clear advice, strong design work and thorough approach were invaluable in creating the Simpler Recycling Toolkit. Everything was delivered to a very high standard.”

    - Sally Wilson

    Local Authority Technical Consultant, WRAP

  • “Their strategic insight and ability to make complex messages clear were central to the success of the trial. Collaborative, reliable and great to work with.”

    - DDRS Alliance

    Powys County Council

  • “Tash’s expertise in behaviour change, creativity and practical approach made a real difference on the ground.”

    - Klaus Hanuschke

    Senior Consultant, GOPA Tech

Over 100 recycling service changes

With more than 100 successful recycling service changes delivered, we are a trusted partner to councils across the UK. Our expert team supports local authorities through every stage of service change communications, from operational planning to public engagement. Whether introducing new collections, rolling out Simpler Recycling, or educating householders, we help make complex changes clear, consistent and easy for residents to act on.

Our Clients

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